Remember this picture and how it stirred debate for recently? Well, I want to use it to illustrate my Thought for the Day.
No one has a truly objective view. With all the commentary in the news and on social media since before even the last election, it demands an understanding that non one, not you, not me, no one can claim to be truly objective. We all look at the world through a lens that is comprised of the cumulative experiences of our lives. These experience shape that lens in good ways and in flawed ways. As no two people’s lives are exactly the same, no two people’s lens in which they view the world is exactly the same.
As a result, it is of little surprise to me that we are so divided and see things so differently. You cannot win an argument with someone by explaining / yelling / demeaning them about what a situation, event etc. looks like through your lens. They cannot see it through your lens. They are looking at it through their lens and it may appear very different to them. Could it be that you are looking at a specific event / situation through one of the flawed areas of your set of lenses?
So, what are we to do given the fact that we will never see things the same way. It’s impossible, so let’s stop arguing about it. The best we can do is through civil discourse attempt to understand what these specific things look like through another person’s world lens. Truly seek to understand. Ask them to explain it to you like you are a blind person asking someone that can see what a tree looks like. As Steven Covey says, “Seek first to understand, then to be understood.”
I think if we just follow that simple piece of advice much of the divisiveness we see escalating would begin to diminish. We can disagree, and still be civil with one another. If we accept the fact that we are looking at things through differing lenses it becomes easier to consider another viewpoint rather than attack it.

Thought some of you might like this short video on how my company views marketing your business. We like to talk about how good marketing is like a science experiment. What does that mean? It’s less than a minute long. Take a look and let me know your thoughts.


Hanging with Gary Vaynerchuk

Catching up with Gary Vaynerchuk is no easy task these days, but I was able to grab a few moments of his time between meetings to discuss a variety of topics I thought you might find interesting. Check out the audio of the conversation below. If you are not familiar with Gary, you can check out a ton of his content at his website He is the best-selling author of the books Crush It! , The Thank You Economy, Jab, Jab, Jab, Right Hook and #AskGaryVee.

I hope you find the discussion entertaining and informative. Thanks for checking it out!

Do yourself a favor and check out one of Gary’s best keynotes for ICON 2016: Watch the video HERE.

3 Ways You’re Killing Your SEO

Search engine optimization (better known as SEO). It’s a term almost everyone in business is familiar with and most understand the importance of it as it relates to online marketing. The issue that many business owners run into with SEO is rooted in what information to believe and who to trust regarding this complex and often-changing topic. I want to relate the top three ways that my company sees businesses making mistakes with SEO and how you can avoid or correct them.

  1. There’s No XML Sitemap
  2. Not Maximizing Content
  3. Keyword Stuffing

To see more information about these three mistakes and how to avoid them, check out the article I wrote on this topic by clicking HERE.


Schwinn Life's Little Pleasures

Check out this article that I wrote that shares some lessons I learned while at Schwinn Cycling & Fitness that I hope help you make this your best year in business yet!

Click HERE to read the article.


Screen Shot 2015-04-16 at 3.22.30 PM

You may be familiar with this story, or at least the picture of this gentleman. It has been all over the news and various television shows. The New England Journal of Medicine has an article about the man pictured above. The left side of his face is severely sun damaged from driving a truck for 25 years and being exposed to the UV rays entering the vehicle. You can find the original article HERE.

This is great information that exposes the truth about the extreme exposure to UV that we are exposed to while driving our vehicles. Many of us would not even consider being outside for any amount of time without some sunscreen to protect our skin. However, we will think nothing of sitting for hours in a car without any form of protection from the sun’s harmful rays. There is an answer in the form of a UV filtering window film for your car’s windows. New technology films can offer significant protection and still appear as clear glass if a tinted look is not something you want. Also, many quality window films have been awarded the Seal of Recommendation from the Skin Cancer Foundation for providing a safe and effective protection against UV radiation. Call your local automotive window film provider to find out more information about which films they offer than have been awarded the Seal of Recommendation and what the cost would be to start protecting yourself from harmful UV rays while you are driving.


I just ran across an article that gives 8 reasons that coffee is good for you and had to share. So, I lift my coffee cup to good health! Enjoy the read while I pour myself another cup. 🙂

The article is “Eight Reasons to Sip on Coffee” by Liz Applegate, Ph.D for Art by MarcBruil

A morning cup of coffee is a must for many runners. It wakes you up, energizes your workout, and—how can we say this nicely?—gets your systems moving, too. But there’s more reason to indulge in that second or third cup. The latest research shows that drinking coffee is a (mostly) healthy habit that may make you happier and less stressed, and reduce risk for diseases. Caffeine isn’t the only beneficial compound in coffee—it’s also a rich source of antioxidants, which means decaf drinkers benefit, too.

Power Performance
Researchers from the U.K. gave cyclists and triathletes a drink with 350 mg of caffeine, coffee with an equal amount of caffeine, decaf coffee, or a placebo drink. One hour later the participants performed a cycling test. The caffeine group and regular coffee group performed equally well—and both were faster than the placebo and decaf groups.

Boost Antioxidants
Arabica coffee beans are rich in antioxidant compounds called caffeoyl quinic acids. One study showed consuming three cups of Arabica coffee daily for four weeks can lower markers for oxidative DNA damage.

Improve Mood
According to a National Institutes of Health study, adults who drink four cups or more of coffee daily are about 10 percent less likely to be depressed than non-coffee drinkers. A recent study from the Harvard School of Public Health suggests that drinking two or more cups daily of caffeinated coffee significantly lowers the risk of suicide. Scientists think caffeine may work as a mild antidepressant by impacting neurotransmitters, such as dopamine.

Lower Heart-Disease Risk
A study review published in the journal Circulation found that moderate coffee intake (three to four cups a day) is associated with a significant reduction in heart-disease risk. And a recent animal study suggests that coffee may positively impact blood vessel function and bloodflow.

Dodge Diabetes
A meta-analysis in the European Journal of Nutrition stated that for every two cups of regular or decaf coffee you consume per day, your risk for type 2 diabetes decreases by 10 to 12 percent. The greatest risk reduction is in drinkers with healthy BMI, which means coffee may help already-slim runners ward off the disease.

Enhance Brain Function
Research shows that the antioxidants in coffee may help protect the brain from cognitive loss and delay the onset of Alzheimer’s disease. For two to four years, researchers tracked participants who were 65 and older and had mild cognitive loss. Subjects who averaged about three cups of coffee daily over that time frame did not progress to Alzheimer’s, while those who consumed less than that amount were more likely to develop the disease.

Protect Your Liver
A review of liver disease research shows that consuming one to two cups of coffee (not just caffeinated beverages) per day can protect this organ, especially for those at risk of poor liver health, such as people who drink more than two alcoholic beverages a day.

Relieve Stress
Take a whiff of coffee and you’ll likely feel better. That’s because coffee contains volatile aroma compounds that affect mood. When mice undergoing maze testing are exposed to these compounds, it reduces their arousal level, exerting an antianxiety effect.

See, didn’t I tell you that you would feel better about that second, or fifth cup today! 🙂