I have been hearing about so many business owners that are down in the dumps and not looking forward to 2010. They are running scared and in a hunker down mode instead of figuring out how to go after things in 2010. All I can say is that I completely disagree with their approach and think that they are causing their business to fall into a “death spiral” by their actions. I am not saying that we do not need to watch expenses, be more efficient, etc, etc. However, you cannot eliminate everything that made your company good in the first place and plan on reviving those things once things get better. If you follow that plan, I do not think that things will ever get better for your company again. You are either gaining ground or falling behind. Which one are you doing?


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