Archive for November, 2011

Spending

Very interesting read on why, rather than a permanent demand shift, this writer believes American spending will return as the economy improves.

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Why American Consumers Will Spend Lavishly Again – Grant McCracken – Harvard Business Review

This is a brief video about how to use your business Facebook page to generate more connections within your community. These tips are easy to implement, don’t take much time and are absolutely free. Hopefully you will find that these ideas can be used to grow your company exposure on Facebook starting tomorrow.

Simple Explanation of Marketing

Posted: November 15, 2011 in Business Posts

what-is-marketing

My favorite way to explain to people exactly what marketing is. This is funny, but very true.

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed, that’s publicity.

If you get the mayor to laugh about it, that’s public relations.

If the elephant walks through neighborhoods with more children than the other neighborhoods and a higher number of former circus attendees, that’s segmentation.

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and they spend a lot at the circus, that’s sales.

If YOU planned the whole thing, that’s marketing!

-Author Unknown

Happy Veterans Day!

Posted: November 11, 2011 in Uncategorized

Happy Veterans Day to all who have served!

A chat between Sara Santiago and I about several topics related to social media today. Hope you find it entertaining and informative.