Archive for January, 2013

I am often asked how the various blades that we sell differ, so this is a quick video that I made to explain the difference between the 13 Point blades that we sell.

You can check out these blades and all the other great window tint installation tools we offer at http://www.zoladist.com.

Great Evening Pic From Griffith Observatory

I captured this pic on an evening when the sun was setting and the storms were coming in.

I wanted to show you how Finish Line Knifeless Tape can be used for vehicle graphics and wraps. This tape allows you to lay out the design on the car before installation and then cut the vinyl easily without ever touching a blade to the vehicle paint.

Find out more about this great product at Zola Tools by following the link below:

https://www.zoladist.com/p-344-knifeless-finish-line-tape.aspx

This video shows the proper technique to install a perfect butt seam with two different pieces of vinyl or vehicle wrap using Finish Line Knifeless Tape.
Find out more about this great product at Zola Tools by following the link below:

https://www.zoladist.com/p-344-knifeless-finish-line-tape.aspx

This is the time of the year when the resolutions we made less than 30 days ago have often already fallen by the wayside. I shot this video to encourage you to break those resolutions down into smaller pieces in order to achieve your ultimate goals. This has been working for me and I hope that you find it helpful as well.

Relaxing day on the Back Bay

Posted: January 26, 2013 in Uncategorized

Enjoying an overcast ride on my cruiser out on the Newport Back Bay.

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Simple Explanation of MarketingView Post

Simple Explanation of Marketing

My favorite way to explain to people exactly what marketing is. This is funny, but very true.

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed, that’s publicity.

If you get the mayor to laugh about it, that’s public relations.

If the elephant specifically walks through neighborhoods with more children and a higher number of former circus attendees, that’s segmentation.

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and they end up spending a lot at the circus, that’s sales.

If YOU planned the whole thing, that’s marketing!

-Author Unknown