Archive for June, 2013

It still amazes me how uninformed people are about how you can use social media platforms to build their businesses, so I wanted to share the most basic premise you must understand regarding social media and your business….You No Longer Control How Your Company or Brand is Viewed in The Marketplace! Individual customer interactions matter today more than ever in history.

We all know the old saying about a happy customer telling two people and an unhappy one telling 20. Social media allows the best marketing possible, Word of Mouth, the ability to expand exponentially. Whether or not this is a good thing depends on if the customer is happy. An unhappy customer can use social media to tell 500 or more people easily via Facebook, Twitter, Linked In, Yelp, etc. about their displeasure with your company. Conversely, unlike the past, a satisfied customer can easily reach the same number of people using these channels to tell others how thrilled they are with the service or product you provided. Momentum based on a single customer interaction like that would have been impossible just a couple of years ago. The emergence of social media has made each customer interaction much more critical. The penalties for even one negative experience, left unaddressed, can be damage to your business and reputation. However, the rewards that come from satisfied customers can be unbelievable. What they are saying cannot be controlled by any other way than the way businesses were built back in the day….Caring about each Customer!

If you are interested in learning more about social media and ways to utilize it to grow your business, check out my other posts here as well as a blog series I wrote in the past called Staying Connected for Window Film Magazine website at:

As many of you know, I recently took over as the Chief Marketing Officer at Interwest Distribution just launched several social media platforms for them. If you are interested, I would love if you can also follow our company pages on Facebook, Twitter, Instagram and blog at the following locations and check out what I am doing there.

Facebook Page: 

Twitter Page:

Instagram Page:

Interwest Blog:

Thanks and Have Fun!


From The Skin Cancer Foundation

For most people, car safety means seatbelts and airbags. But there’s another important way to stay out of harm’s way on the road, and that’s by protecting your skin from the sun.

A recent study in the Journal of the American Academy of Dermatology revealed that nearly 53 percent of skin cancers in the US occur on the left, or drivers’ side of the body. If you’re one of the approximately 208 million licensed drivers in the US, take heed: “The increase in left-sided skin cancers may be from the UV (ultraviolet) exposure we get when driving a car,” said Susan T. Butler, MD, coauthor of the study.

Here’s how to protect your skin when you’re in a car:
Treat Your Vehicle to Window Film

The sun’s ultraviolet radiation is associated with most cases of skin cancer, which will affect one in five Americans over a lifetime. UV radiation reaches us in the form of shortwave UVB and long-wave UVA rays, but glass blocks only UVB effectively. Although car windshields are partially treated to filter out UVA, the side windows let in about 63 percent of the sun’s UVA radiation; rear windows are also unprotected, leaving back seat passengers exposed. There is, however, a solution. Transparent window film screens out almost 100 percent of UVB and UVA without reducing visibility, and is available in all 50 states. If you have window film installed, remember that it protects you only when the windows are closed.
Keep Sunscreen in the Car

A sunscreen should be on hand for quick reapplication during long drives (The Skin Cancer Foundation recommends reapplying every two hours). Look for one with an SPF of 15+ and some combination of the following UVA-blocking ingredients: avobenzone, ecamsule, oxybenzone, titanium dioxide, and zinc oxide.
Skip the Sunroof, Skip the Convertible

Drivers’ heads and necks receive the most UV exposure, so it’s no surprise that Butler’s team found over 82 percent of skin cancers on the patients’ heads or necks. A solid, closed roof is your best bet. If you have a sunroof or a convertible top, wear a hat, preferably a wide-brimmed one (3″ or greater all around). At the very least, be sure to apply sunscreen to exposed areas of the face, neck, and scalp.

The second most common area for skin cancers was the arm, so, in addition to applying sunscreen, avoid propping your elbow up on the open window while you drive-keep both arms inside the car, and your hands on the wheel. Long-sleeved shirts are also a great sun-protective option.

Keep a hat in the car, along with your sunscreen and UV-blocking sunglasses, and you’ll have a sun protection travel kit to see you safely to your destination.


As many of you know, I recently changed jobs. The following headline and link tell the story of the last month of my life.

Patric Frankso has been appointed chief marketing officer for Interwest Distribution Co., effective today. Fransko recently resigned from Service Group Distribution and Zola Tools Distributing. You can check out the story in Window Film Magazine at the following link:

Fransko Joins Interwest as Chief Marketing Officer.