Archive for the ‘Business Posts’ Category

Hanging with Gary Vaynerchuk

Catching up with Gary Vaynerchuk is no easy task these days, but I was able to grab a few moments of his time between meetings to discuss a variety of topics I thought you might find interesting. Check out the audio of the conversation below. If you are not familiar with Gary, you can check out a ton of his content at his website garyvaynerchuk.com. He is the best-selling author of the books Crush It! , The Thank You Economy, Jab, Jab, Jab, Right Hook and #AskGaryVee.

I hope you find the discussion entertaining and informative. Thanks for checking it out!


Do yourself a favor and check out one of Gary’s best keynotes for ICON 2016: Watch the video HERE.

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3 Ways You’re Killing Your SEO

Search engine optimization (better known as SEO). It’s a term almost everyone in business is familiar with and most understand the importance of it as it relates to online marketing. The issue that many business owners run into with SEO is rooted in what information to believe and who to trust regarding this complex and often-changing topic. I want to relate the top three ways that my company sees businesses making mistakes with SEO and how you can avoid or correct them.

  1. There’s No XML Sitemap
  2. Not Maximizing Content
  3. Keyword Stuffing

To see more information about these three mistakes and how to avoid them, check out the article I wrote on this topic by clicking HERE.

 

Schwinn Life's Little Pleasures

Check out this article that I wrote that shares some lessons I learned while at Schwinn Cycling & Fitness that I hope help you make this your best year in business yet!

Click HERE to read the article.

 

Richard Branson

By Jack Preston. Senior Content Executive. Tweets at @JackPressedOn

Social media has unquestionably transformed the way businesses operate and people lead their lives, for Richard Branson – recently voted the world’s top social CEO – the advent of the medium has had a profound impact on both his work and private lives.

As a leader in the field, ahead of the likes of Rupert Murdoch, Jack Dorsey and Marissa Mayer, the Virgin Founder is often asked to hand out some advice on how he stays on top of his social media output.

“I’ve built a strong online presence over the last few years and am always thinking of new ways to expand our reach. I think this is partly because I was already comfortable with the basic concepts: after all, my first successful business was in the media. When I was 16 years old, my friends and I started up Student Magazine. Although I didn’t give myself the title of publisher, that’s what my job was, in retrospect,” wrote Branson in a recent entrepreneur.com column.

“While my friends and I had a lot of fun running Student Magazine, we also had a meaningful message. These days, as well as sharing what is going on in my life and exchanging messages with all sorts of interesting people, I use social media to highlight issues that affect us all. A blog post can kick-start a debate and make an impact in the real world.”

So what three tips would Branson give someone attempting to build a social media empire? Check out his nuggets below, or if you’ve got your own golden rule let us know…

1. Social media isn’t just a one-way street.

I always try to make time to reply to people. Many good ideas for future blogs are sparked by reading the comments online and the conversations they spark. If you’re expecting people to be intrigued by what you and your business have to say, you have to genuinely be interested in their feedback.

2. Tell a few jokes.

As always: Don’t take yourself too seriously. You have a lot of opportunities to make people smile via social media. When we started Student we were young and definitely just as focused on having a good time as on getting an issue out by deadline. For us there was no difference between work and play – and there still isn’t today. Among my posts and tweets you’ll find lots of funny tales, cheeky questions and the odd photo of me making a fool of myself.

3. Give them the genuine article.

Try to make sure your posts and tweets provide a true reflection of yourself, and not just your professional persona. Whether on social media, on a plane or in the office, you (and your business) are far more likely to make an impression if you let your real personality shine through.

Once you get started, you’ll soon learn that by embracing social media you can keep in touch with and inform your customers to a greater degree than ever before, and through that exchange, broaden your understanding of your business’s horizons. So tweet hello and then publish a post introducing yourself and your company, because it’s time to get the conversation started.

 

It still amazes me how uninformed people are about how you can use social media platforms to build their businesses, so I wanted to share the most basic premise you must understand regarding social media and your business….You No Longer Control How Your Company or Brand is Viewed in The Marketplace! Individual customer interactions matter today more than ever in history.

We all know the old saying about a happy customer telling two people and an unhappy one telling 20. Social media allows the best marketing possible, Word of Mouth, the ability to expand exponentially. Whether or not this is a good thing depends on if the customer is happy. An unhappy customer can use social media to tell 500 or more people easily via Facebook, Twitter, Linked In, Yelp, etc. about their displeasure with your company. Conversely, unlike the past, a satisfied customer can easily reach the same number of people using these channels to tell others how thrilled they are with the service or product you provided. Momentum based on a single customer interaction like that would have been impossible just a couple of years ago. The emergence of social media has made each customer interaction much more critical. The penalties for even one negative experience, left unaddressed, can be damage to your business and reputation. However, the rewards that come from satisfied customers can be unbelievable. What they are saying cannot be controlled by any other way than the way businesses were built back in the day….Caring about each Customer!

If you are interested in learning more about social media and ways to utilize it to grow your business, check out my other posts here as well as a blog series I wrote in the past called Staying Connected for Window Film Magazine website at:

http://www.windowfilmmag.com/index.php/archives/category/connected

As many of you know, I recently took over as the Chief Marketing Officer at Interwest Distribution just launched several social media platforms for them. If you are interested, I would love if you can also follow our company pages on Facebook, Twitter, Instagram and blog at the following locations and check out what I am doing there.

Facebook Page: https://www.facebook.com/pages/Interwest-Distribution-Company/134585306611864 

Twitter Page: https://twitter.com/InterwestDC

Instagram Page: http://instagram.com/interwestdc/

Interwest Blog: http://interwestdc.wordpress.com/

Thanks and Have Fun!

InterwestLargeLogo

As many of you know, I recently changed jobs. The following headline and link tell the story of the last month of my life.

Patric Frankso has been appointed chief marketing officer for Interwest Distribution Co., effective today. Fransko recently resigned from Service Group Distribution and Zola Tools Distributing. You can check out the story in Window Film Magazine at the following link:

Fransko Joins Interwest as Chief Marketing Officer.

Friends, Colleagues and Business Associates,

This email is to inform you of my resignation as the COO of Service Group Distribution and Zola Distributing effective today. It has been my distinct pleasure to work with many of you over the years and I wanted to thank you for all of the support and business you have sent my way.

In the coming weeks, I will be taking some time to explore my options and to see what my next steps might be. I will be sure to let all of you know my plans once they are determined. You can reach me at the phone number or email below if you would like.

Until then, I wish all of you the very best and again THANK YOU!

Best Regards,

Patric J. Fransko

patricfransko@gmail.com

714-371-5984