Archive for the ‘Uncategorized’ Category

Thought some of you might like this short video on how my company views marketing your business. We like to talk about how good marketing is like a science experiment. What does that mean? It’s less than a minute long. Take a look and let me know your thoughts.

 

Hanging with Gary Vaynerchuk

Catching up with Gary Vaynerchuk is no easy task these days, but I was able to grab a few moments of his time between meetings to discuss a variety of topics I thought you might find interesting. Check out the audio of the conversation below. If you are not familiar with Gary, you can check out a ton of his content at his website garyvaynerchuk.com. He is the best-selling author of the books Crush It! , The Thank You Economy, Jab, Jab, Jab, Right Hook and #AskGaryVee.

I hope you find the discussion entertaining and informative. Thanks for checking it out!


Do yourself a favor and check out one of Gary’s best keynotes for ICON 2016: Watch the video HERE.

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I just ran across an article that gives 8 reasons that coffee is good for you and had to share. So, I lift my coffee cup to good health! Enjoy the read while I pour myself another cup. 🙂

The article is “Eight Reasons to Sip on Coffee” by Liz Applegate, Ph.D for RunnersWorld.com. Art by MarcBruil

A morning cup of coffee is a must for many runners. It wakes you up, energizes your workout, and—how can we say this nicely?—gets your systems moving, too. But there’s more reason to indulge in that second or third cup. The latest research shows that drinking coffee is a (mostly) healthy habit that may make you happier and less stressed, and reduce risk for diseases. Caffeine isn’t the only beneficial compound in coffee—it’s also a rich source of antioxidants, which means decaf drinkers benefit, too.

Power Performance
Researchers from the U.K. gave cyclists and triathletes a drink with 350 mg of caffeine, coffee with an equal amount of caffeine, decaf coffee, or a placebo drink. One hour later the participants performed a cycling test. The caffeine group and regular coffee group performed equally well—and both were faster than the placebo and decaf groups.

Boost Antioxidants
Arabica coffee beans are rich in antioxidant compounds called caffeoyl quinic acids. One study showed consuming three cups of Arabica coffee daily for four weeks can lower markers for oxidative DNA damage.

Improve Mood
According to a National Institutes of Health study, adults who drink four cups or more of coffee daily are about 10 percent less likely to be depressed than non-coffee drinkers. A recent study from the Harvard School of Public Health suggests that drinking two or more cups daily of caffeinated coffee significantly lowers the risk of suicide. Scientists think caffeine may work as a mild antidepressant by impacting neurotransmitters, such as dopamine.

Lower Heart-Disease Risk
A study review published in the journal Circulation found that moderate coffee intake (three to four cups a day) is associated with a significant reduction in heart-disease risk. And a recent animal study suggests that coffee may positively impact blood vessel function and bloodflow.

Dodge Diabetes
A meta-analysis in the European Journal of Nutrition stated that for every two cups of regular or decaf coffee you consume per day, your risk for type 2 diabetes decreases by 10 to 12 percent. The greatest risk reduction is in drinkers with healthy BMI, which means coffee may help already-slim runners ward off the disease.

Enhance Brain Function
Research shows that the antioxidants in coffee may help protect the brain from cognitive loss and delay the onset of Alzheimer’s disease. For two to four years, researchers tracked participants who were 65 and older and had mild cognitive loss. Subjects who averaged about three cups of coffee daily over that time frame did not progress to Alzheimer’s, while those who consumed less than that amount were more likely to develop the disease.

Protect Your Liver
A review of liver disease research shows that consuming one to two cups of coffee (not just caffeinated beverages) per day can protect this organ, especially for those at risk of poor liver health, such as people who drink more than two alcoholic beverages a day.

Relieve Stress
Take a whiff of coffee and you’ll likely feel better. That’s because coffee contains volatile aroma compounds that affect mood. When mice undergoing maze testing are exposed to these compounds, it reduces their arousal level, exerting an antianxiety effect.

See, didn’t I tell you that you would feel better about that second, or fifth cup today! 🙂

What Mayberry Can Teach You about Doing Business in 2014

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I am sure that many of us remember the fictional community of Mayberry on the popular television sitcom, The Andy Griffith Show. In my opinion, life in Mayberry can teach us a great deal about how to run a successful business in 2014.

Click the picture to check out this article I wrote for Window Film Magazine that explains what Mayberry can teach you about being successful in business in 2014.

Thinking-Man

I have been reflecting on a recent message that I heard in church. The message was titled “The Best Question Ever” and the questions is “Is this the wise thing to do?”

You can apply that question to nearly every decision that you make in life and it instantly peels away the justifications and excuses and exposes the truth. The question is are you courageous enough to ask the question? If you are, you will be amazed at the clarity that it brings regarding the right choice.

Give it a try…if you dare!

After consulting with various companies recently, I was surprised to find that many business owners are still promoting and advertising for their businesses in ways that they themselves admit they no longer pay attention to. Analyze your own buying habits and what you pay attention to and then develop a strategy to reach people where they are looking.

Richard Branson

By Jack Preston. Senior Content Executive. Tweets at @JackPressedOn

Social media has unquestionably transformed the way businesses operate and people lead their lives, for Richard Branson – recently voted the world’s top social CEO – the advent of the medium has had a profound impact on both his work and private lives.

As a leader in the field, ahead of the likes of Rupert Murdoch, Jack Dorsey and Marissa Mayer, the Virgin Founder is often asked to hand out some advice on how he stays on top of his social media output.

“I’ve built a strong online presence over the last few years and am always thinking of new ways to expand our reach. I think this is partly because I was already comfortable with the basic concepts: after all, my first successful business was in the media. When I was 16 years old, my friends and I started up Student Magazine. Although I didn’t give myself the title of publisher, that’s what my job was, in retrospect,” wrote Branson in a recent entrepreneur.com column.

“While my friends and I had a lot of fun running Student Magazine, we also had a meaningful message. These days, as well as sharing what is going on in my life and exchanging messages with all sorts of interesting people, I use social media to highlight issues that affect us all. A blog post can kick-start a debate and make an impact in the real world.”

So what three tips would Branson give someone attempting to build a social media empire? Check out his nuggets below, or if you’ve got your own golden rule let us know…

1. Social media isn’t just a one-way street.

I always try to make time to reply to people. Many good ideas for future blogs are sparked by reading the comments online and the conversations they spark. If you’re expecting people to be intrigued by what you and your business have to say, you have to genuinely be interested in their feedback.

2. Tell a few jokes.

As always: Don’t take yourself too seriously. You have a lot of opportunities to make people smile via social media. When we started Student we were young and definitely just as focused on having a good time as on getting an issue out by deadline. For us there was no difference between work and play – and there still isn’t today. Among my posts and tweets you’ll find lots of funny tales, cheeky questions and the odd photo of me making a fool of myself.

3. Give them the genuine article.

Try to make sure your posts and tweets provide a true reflection of yourself, and not just your professional persona. Whether on social media, on a plane or in the office, you (and your business) are far more likely to make an impression if you let your real personality shine through.

Once you get started, you’ll soon learn that by embracing social media you can keep in touch with and inform your customers to a greater degree than ever before, and through that exchange, broaden your understanding of your business’s horizons. So tweet hello and then publish a post introducing yourself and your company, because it’s time to get the conversation started.