Posts Tagged ‘Window Film Magazine’

What Mayberry Can Teach You about Doing Business in 2014

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I am sure that many of us remember the fictional community of Mayberry on the popular television sitcom, The Andy Griffith Show. In my opinion, life in Mayberry can teach us a great deal about how to run a successful business in 2014.

Click the picture to check out this article I wrote for Window Film Magazine that explains what Mayberry can teach you about being successful in business in 2014.

It still amazes me how uninformed people are about how you can use social media platforms to build their businesses, so I wanted to share the most basic premise you must understand regarding social media and your business….You No Longer Control How Your Company or Brand is Viewed in The Marketplace! Individual customer interactions matter today more than ever in history.

We all know the old saying about a happy customer telling two people and an unhappy one telling 20. Social media allows the best marketing possible, Word of Mouth, the ability to expand exponentially. Whether or not this is a good thing depends on if the customer is happy. An unhappy customer can use social media to tell 500 or more people easily via Facebook, Twitter, Linked In, Yelp, etc. about their displeasure with your company. Conversely, unlike the past, a satisfied customer can easily reach the same number of people using these channels to tell others how thrilled they are with the service or product you provided. Momentum based on a single customer interaction like that would have been impossible just a couple of years ago. The emergence of social media has made each customer interaction much more critical. The penalties for even one negative experience, left unaddressed, can be damage to your business and reputation. However, the rewards that come from satisfied customers can be unbelievable. What they are saying cannot be controlled by any other way than the way businesses were built back in the day….Caring about each Customer!

If you are interested in learning more about social media and ways to utilize it to grow your business, check out my other posts here as well as a blog series I wrote in the past called Staying Connected for Window Film Magazine website at:

http://www.windowfilmmag.com/index.php/archives/category/connected

As many of you know, I recently took over as the Chief Marketing Officer at Interwest Distribution just launched several social media platforms for them. If you are interested, I would love if you can also follow our company pages on Facebook, Twitter, Instagram and blog at the following locations and check out what I am doing there.

Facebook Page: https://www.facebook.com/pages/Interwest-Distribution-Company/134585306611864 

Twitter Page: https://twitter.com/InterwestDC

Instagram Page: http://instagram.com/interwestdc/

Interwest Blog: http://interwestdc.wordpress.com/

Thanks and Have Fun!

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February 6th, 2013 | content from http://www.windowfilmmag.com/

In any manufacturing industry, the window film market included, “made in the USA” is a term that often pops up. But what does this mean—and what does the Federal Trade Commission (FTC) require when it comes to this term?

The FTC’s “Made in USA” Act was designed to give the agency “the power to bring law enforcement actions against false or misleading claims that a product is of U.S. origin.” The Act requires that in order for a product to be labeled or advertised as “Made in USA” that it be “all or virtually all” made in the U.S.

“‘All or virtually all’ means that all significant parts and processing that go into the product must be of U.S. origin,” writes the FTC. “That is, the product should contain no — or negligible — foreign content.”

According to the report, the product’s final assembly or processing also must take place in the U.S. “The Commission then considers other factors, including how much of the product’s total manufacturing costs can be assigned to U.S. parts and processing, and how far removed any foreign content is from the finished product,” writes the FTC. “In some instances, only a small portion of the total manufacturing costs are attributable to foreign processing, but that processing represents a significant amount of the product’s overall processing. The same could be true for some foreign parts. In these cases, the foreign content (processing or parts) is more than negligible, and, as a result, unqualified claims are inappropriate.”

The Act applies to any U.S. origin claims that appear on products and labeling, advertising and other promotional materials, along with electronic marketing, according to the FTC.

The FTC notes that claims can be expressed or implied. For example, using U.S. symbols, such as the flag or references to location of a company’s headquarters, could imply a claim of U.S. origin, according to the FTC.

Additionally, FTC notes that it’s important that manufacturers not imply that a whole product line is of U.S. origin if only part of it meets the guidelines.

The FTC also addresses the manufacturing process—and how far back manufacturers should look before making such claims.

“To determine the percentage of U.S. content, manufacturers and marketers should look back far enough in the manufacturing process to be reasonably sure that any significant foreign content has been included in their assessment of foreign costs,” writes FTC. “Foreign content incorporated early in the manufacturing process often will be less significant to consumers than content that is a direct part of the finished product or the parts or components produced by the immediate supplier.”

When it comes to raw materials used in a product, the FTC looks at “how much of the product’s cost the raw materials make up and how far removed from the finished product they are.”

FTC also notes that the act also addresses qualified claims (i.e. “a product is of 60 percent U.S. content.”)

“A qualified Made in USA claim describes the extent, amount or type of a product’s domestic content or processing; it indicates that the product isn’t entirely of domestic origin,” writes FTC.

Companies should stick to qualified Made in USA claims “when a product includes U.S. content or processing but don’t meet the criteria for making an unqualified Made in USA claim,” according to FTC.

“Because even qualified claims may imply more domestic content than exists, manufacturers or marketers must exercise care when making these claims,” adds the FTC report. “That is, avoid qualified claims unless the product has a significant amount of U.S. content or U.S. processing. A qualified Made in USA claim, like an unqualified claim, must be truthful and substantiated.”

Check out this brief video with the new editor of Window Film Magazine, Casey Neeley, at the SEMA Show 2012. We discuss how window tint fits into the broader automotive segment and trends that we noticed at the show.

Starting the day early with a presentation from Window Film Magazine and the International Window Film Association.

Wrapping up a busy opening day of the IWFC Show in Louisville, KY with some friends at 4th Street Live.
Looking forward to a great day tomorrow.

Part of Team Zola on our way to the IWFC in Louisville, KY. Hope to see you there. If you are not going, stay posted to this blog for news throughout the event.