What Mayberry Can Teach You about Doing Business in 2014

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I am sure that many of us remember the fictional community of Mayberry on the popular television sitcom, The Andy Griffith Show. In my opinion, life in Mayberry can teach us a great deal about how to run a successful business in 2014.

Click the picture to check out this article I wrote for Window Film Magazine that explains what Mayberry can teach you about being successful in business in 2014.

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IWFA Article in Mother Earth News

man installs window film

It is nice to see the IWFA active in getting the word out about window film and the tax credit recently approved by Congress.

Check it out here: http://www.motherearthnews.com/green-homes/window-film-tax-credit-zw0z1301zpit.aspx#axzz2KEVIiSk8

Great article that is worth a read to understand where things might be going with mobile marketing.

Proving Hyperlocal Targeting Can Hype Sales

Green Tax Credit

Window Film Is Eligible For Energy Tax Credit Approved By Congress
-Saving Money and Energy Just Got Easier

Washington, D.C.  – January 15, 2013 — Congress has just given American homeowners a chance to keep more of their hard-earned money with tax credits for energy efficient upgrades planned for 2013, or made in 2012. Window Film is eligible for the tax credits approved by Congress and the tax incentive can cover up to 10 percent of the cost of the installation of window film to a maximum of $500, states the International Window Film Association (IWFA).

“We are delighted that Congress recently enacted a bill, titled the American Taxpayer Relief Act of 2012, that includes tax incentives for energy efficient home improvements, such as installing window film,” said Darrell Smith, executive director of the nonprofit IWFA. “To make people more aware of this great opportunity we are sharing this news through our Facebook and Twitter pages and we are also offering a free consumer booklet so consumers can learn more about window film,” he added.

“While the “greening” of our homes is a high priority, most of the new energy-efficient technologies require significant investment to reap long-term benefits, but window film has been shown to be a most cost-effective means of improving energy performance,” said Smith.

As a long-term and cost-effective solution for saving energy, window film qualifies in the legislation as part of a building’s ‘insulation envelope’. It can reduce energy consumption from solar heat gain in summer or reflect interior heat back inside in winter, while allowing in natural light without the negative impact of UV exposure. Consumers should check with their window film installer or manufacturer to make sure their product qualifies under the law.

For more information on window film’s many benefits the IWFA offers a free consumer booklet available that can be found at: http://www.iwfa.com/ConsumerInfo/IWFAWindowFilmBooklet.aspx

About the International Window Film Association
The International Window Film Association (IWFA) is a nonprofit organization of window film dealers, distributors, and manufacturers that facilitates the growth of the industry by providing unbiased research, influencing policy and promoting consumer awareness of the many benefits of window film. Like us on Facebook and follow us on Twitter.

Contact:

Steve Capoccia
Warner Communications
Twitter: stevecapoccia
steve@warnerpr.com
617 372 1539

Congress Approves Energy Tax Credit for Window Films

servicegroupdist:

The Comeback Curtain

Great article in the Wall Street Journal that promotes window film. It is always good for our industry when our products get mentioned right alongside the more traditional options in a publication like this.

Click for Article

 

elevateyourperspective:

Customers

by Sonia Simone

Here are 50 things your customers wish you knew: about them, about how they see you, and about your relationship.

  1. I don’t need you to be perfect, but I do need to know I can rely on you.
  2.  Telling me what you don’t know makes me trust you.
  3. It means a lot when you take the time to thank me for my business or a referral.
  4. You don’t need to do all that much to be a superhero. Just do exactly what you say you will do.
  5. A friendly voice on the other side of the phone means more than you can imagine.
  6. Your employees treat me about as well as you treat them.
  7. I don’t mind spending the money, as long as I feel I’m getting real value.
  8. My life is really stressful. If you can reduce that stress, you become immensely valuable to me.
  9. I want to tell you what would make this relationship better for me. Why don’t you ever ask me?
  10. I don’t understand a lot of the messages you send me. Can you make them clearer?
  11. My life is very complicated. If you make it easy for me to just buy a simple all-in-one package that I can use without learning anything, I’ll take it and be grateful. (I’ll even pay a premium for it.)
  12. I want to trust you, but it’s hard for me to trust anyone.
  13. Once you’ve won my trust and loyalty, the truth is you can screw up once in awhile and I will forgive you. If I don’t think you’re taking me for granted, that is.
  14. When I refer my friends and you give them exceptional service, that makes me look and feel smart. I love that.
  15. I spend an awful lot of time being scared to death.
  16. The wealthier I get, the more I like free stuff.
  17. A lot of the time, I secretly feel like a lost little kid. I don’t admit it, but I want to be taken care of.
  18. I’m lousy at admitting I was wrong, but I respect you when you do it.
  19. I like to get little goodies no one else is getting.
  20. I don’t understand how to use your Web site, but I can’t admit that because it would make me feel dumb.
  21. There’s no worse feeling than feeling like I was suckered into trusting you. If I’m screaming at you or one of your employees, that feeling is probably behind it somewhere.
  22. Our relationship isn’t equal and it never will be.
  23. I get crazy jealous if I think you love another customer more than you love me.
  24. I don’t have any interest in your excuses. In fact, I usually don’t notice them at all, and if I do, they annoy me.
  25. I find myself endlessly fascinating.
  26. I hate salespeople, but I really like to buy things.
  27. I only like to communicate over the phone/Web/mail and I hate when you try to make me communicate with you over the mail/phone/Web.
  28. I want to buy your product, but I need you to help me justify it to myself.
  29. There’s something in my life I’m afraid of losing. If you can make me feel like you’ve protected it for me, my gratitude will be intense and eternal.
  30. I’ll give you anything you ask if you can help me not feel silly.
  31. I want you to do the hard work for me. Even better if I can get all the credit.
  32. I’d rather do it the convoluted hard way than learn something new.
  33. I’d love to know something about your product that I could use to brag at a dinner party.
  34. I have the attention span of a goldfish. Go too long without contacting me and I’ll simply forget you exist.
  35. Money is no object when it comes to my obsessions.
  36. What you think you’re good at is not what you’re good at. Ask me, and I’ll tell you what you do better than anyone else.
  37. I like it when I feel like you’re talking just to me.
  38. It infuriates me when you answer the phone while I’m talking with you face-to-face.
  39. Embarrassment scares me more than death.
  40. I’m lazier than I would ever admit.
  41. I’m more selfish than I would ever admit.
  42. I’m more vain than I would ever admit.
  43. I’m more insecure than I would ever admit.
  44. Despite all that, I secretly think I’m a better person than most people. Help me believe that and we’ll be fast friends.
  45. I believe I deserve much more than I’m getting.
  46. I want to tell you everything you need to know in order to sell to me, but I’m lazy. Make it easy enough and I will. (Especially if you flatter me a little.)
  47. I don’t know what I want most of the time. You need to figure it out for me.
  48. I mostly daydream about making life better for myself, but I’ll take action to keep from losing what’s mine.
  49. I believe that most of what’s wrong in my life is someone else’s fault. Let me keep that cozy illusion and I’ll believe anything you say.
  50. It really is all about me.

    50 Things Your Customers Wish You Knew

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